Bill Livek has been in the business of measuring consumer behavior for almost four decades.

As Vice Chairman of the Board of Directors & Advisor to the CEO for comScore, his passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement.

Mr. Livek draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events. Prior to joining comScore, Bill served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere where today these services are the standard in measuring the Movie Consumer Globally and the TV viewer from set-top devices.

Mr. Livek previously served as Co-President of Experian Research Services, Co-Chair/ Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), CEO of Birch-Scarborough Research (later becoming Scarborough Research), and Vice President of Sales/Marketing for Arbitron.

A Graduate of Southern Illinois University with a degree in Media from the College of Communications.

When he’s not busy overseeing the advancement of comScore’s cross-platform initiative, Mr. Livek loves riding his road bicycle on the weekend.